A selection of items from the EMODA Global Webstore
Emoda is a brand that I have been a fan of for several years.
Based in Japan, they have now opened up their global webstore (in English).
This means that fans outside of Japan, and newcomers can buy and order items to their country.
When the store first launched it was filled with mostly basic items, but since the opening more items have been added. The store still doesn't feature the full collection that you might see in-store/on the Japanese webstore, but it is slowly building up. It's likely that more pieces will be added if the team see a market for it.
The webstore also offers members the chance to collect points, much like you would be able to do in-store. After you have accrued over 500 points you can spend them on any future purchase you make - 500 points = 500yen discount.
The reason I choose the items I did is because they were cute basics that I could easily coordinate with my own items. To be honest I already have a necklace exactly like the Emoda one, but I still wouldn't mind adding it to my collection. My favourite pieces have to be the mixed texture t-shirt and the floral print dress. They both really stood out to me.
You can browse Emoda's new global webstore here.